Answers to the most frequently asked questions (faq’s)!
1. Do I need a web site?
2. Where should I begin?
3. What types of information can I put on my website?
4. What is Brand Recognition?
5. Can I sell my products over the Internet?
6. Once I have a website should I stop investing in other forms of advertising?
7. Can my site improve communication with my customers?
8. How can I improve Customer Service?
9. What is ecommerce?
10. Can I maintain my own site?
1. Do I need a website? return to top
A website is a very cost-effective and efficient means to penetrate the marketing scope. In comparison with other marketing tools like print media, website plays a very dynamic role. You might have to spend a good deal of budget for a single paper ad. You have to limit yourself with the expensive advertisement space and poor photo reproduction which may trim up creativity.
On the other hand, a website development will cost hardly $100 a month. Moreover, it can reach millions of prospected customers across the globe working for you 24/7.
With the elevating usage of cyberspace and declining readership rate of print media, market penetration through BTL activities has become very low. Viewers now prefer reading the online version of publications.
It has made it easy for a layman to quickly reach the required information. Online softwares are being used on websites for sales and supply monitoring. Response to online order placement or feed back mechanism is quick and efficient. Thus, improving over all productivity of the organization.
2. Where should I begin? return to top
If you plan to develop a new website right from scratch or wish to modify the one you already have, it is recommended to consult a professional web designer. To make the most of the web professional consultancy, it is significant to be collective in your concept. Focus on your objectives, and clearly register the image and functionality you desire from your website. Also, set up a budget; discuss its workability in terms of your planned web design with the professional.
Research, once you are ready with the sheer concept of website. Get an idea of kind of designs and styles of website already done on internet. What are the interesting options being utilized and make a list of ones you like to have on your own. Finalize the costing fitting well into your budget before start working with the designing team. Initiate your work with a designer who has the capacity to implement your ideas well.
3, What types of information can I put on my website? return to top
There is a prototype generally followed as the website lay out. But if you wish to be unconventional, you may have just anything you wish. Below is the general lay out being used by many websites …
• Company Information/ History/Background
• Services
• Product Details
• Company Contact Details
• Latest news and events
• Interesting graphics or photos
• General information for public welfare or entertainment
• Promotional materials like coupons and schemes
• Navigation to the popular web sites
• Company achievements
• Career opportunities
• Other marketing information
4. What is Brand Recognition? return to top
In the world of business, a brand is the reflection of your business or the things offered to your customers in order to produce business. The most prior of any business is to assure that these reflections are being identified by the customers and this is termed as brand recognition. With effective branding strategies, the consumers get familiar with the company or its products or services, this ultimately lead to increased financial returns. This process further signifies with the increased association with brand like loyalty and brand equity.
Today’s business is fortunate to have diverse tools of building brand recognition. Earlier it was only either TV or print media being utilized for marketing. But today is the time of E-Commerce. Websites are believed to be the most competent means of branding. It is not only efficient but highly cost effective for the small business owners.
At Mydia, we craft web designs which could appeal consumers to recognize and opt for your brand. Our team is well versed with the marketing approaches and applies creative concepts to build your brand.
5. Can I sell my product over the internet? return to top
Business to business websites has given a great leverage to online selling. Today, many businesses reap their fortune through online sales. The online sales revenue graph has dramatically increased in the last decade. According to a research it grew from $16 billion in 1998 to $268 billion in 2002. Online sales bring lots of bonuses like cut down in over heads, well managed inventory and efficient customer services.
These ideal combinations through online sales are achievable through few smart decisions. Help from a team of experts to develop an extensive business management system, controlling sales, orders and inventory with great efficiency. Our team is skilled to build a system of a success organization.
6. Once I have a website should I stop investing on other websites? return to top
The immediate answer to this question is a big No –
Internet is the medium through which you sell your idea, product, services or just anything. But it must not be assumed as the quick short cut to earn a fortune. Your advertising plan should not limit you to your website only. The more web visibility you have, the better it is. Make sure your company details and company websites are being submitted on other business to business websites also. To outshine you should also use other marketing approaches to keep your company alive; let it be print media, direct mail and any other means.
7, Can my site improve communication with my customers? return to top
The main target of internet has been communication and it has served the communication job beyond expectations. It has turned the world into a global village and made it a foremost choice for the customers to develop business relations with the potential companies. Internet helps us finalize deals in a fraction of seconds. We can help you make the most this facility and excel by exploring and establishing national and international business terms.
8. How can I improve Customer Service? return to top
Customer service is vital aspect online, customers are agile and demanding while shopping online. There are various ways ways to improve customer services online, some of the ways to improve customer services is by settinig up knowledge management, live support, display based on individual buying pattern, updating customers through newsletter, keep connected with customer through social media and other method.
9. What is E-commerce? return to top
In today business world internet has become the strongest tool for man across the globe. It is a miraculous compilation of resources and services.
Ecommerce is defined as the cycle through which goods and services are traded through the medium of cyberspace. It is a science to generate business electronically. Companies use effective approaches in the process of ecommerce. Below are the few E-commerce steps defined
1. Build an effective, reachable and well detailed website, representing the company’s image and values well
2. Acquire a shopping cart software and learn to use it efficiently
3. Make a merchant account like pay pal which enable you to exchange payment from online buyers
4. Assure that your shopping cart is hosted on a credible web server
5. Establish a shopping cart for your company
6. Now incorporate your store with the website
7. Examine and launch your new online store
10. Can I maintain my own site? return to top
Yes, you may. Maintaining your website is a much easier job than designing it. Some HTML knowledge will benefit you before you start maintaining. Also, learn or train your maintenance people to operate software such as MySQL and PHP